Catify VR - Royal Canin

Cats are all over the Internet. And everyone loves them !

But who never dreamt of being in the skin of a cat ?
> To see through its eyes ! By day or by night !
> To walk and jump all around the apartment when the master are out !
> To sharpen his Claws on a Cat tree !

For Royal Canin, we made this dream come true !
Indeed, we developped a VR experience that allows you to embody a cat for few minutes !
And live the everyday life of a feline : walking, jumping, night-watching and clawing !

This experience was showcased for 2 weeks in a Pop-up Gallery in the center of Paris dedicated
to the universe of cats.

Team Credits :

PROJECT MANAGER : Etienne LANAUD
SOUND DESIGNER : Nicolas ZUBER
3D ARTISTS : Marine QUIVIGIER Nicolas RUFFAUT et Geoffrey VITALE
UI & INTERACTION DEVELOPMENT : Yohan LE BRETON
FX ARTIST : Hugo LEFEBVRE

  • Client : Royal Canin
  • Agency : La Lune Rousse
  • Location : Pop-up Gallery – Rue des Archives – Paris
  • Date : November 2017
  • Task : Concept, Storytelling, Modelisation, Animation, Visual Fx, Lighting, Shading, Interaction & Interface Development & Sound Design