Perrier - Immersion Extraordinaire

To celebrate the 38th year of partneship between Perrier & Roland-Garros, we designed a real-time 3D interactive VR experience for the HTC Vive which allows the user to dive into the famous TV-commercial « Hot Air Balloons » released by the brand in 2015.

The journey begins with a flash off above the canopy, continues through a selection of balloons, Pin-Ups, and fireworks, then ends with a few balls exchanged on a tennis court planted in the clouds !

Real balloons gondolas have been created and set up to accomodate the 10 000 visitors of the stand Perrier in Roland-Garros and to make the experience even more immersive and realistic.

Team Credits :

CLIENT : NESTLE WATERS – PERRIER
AGENCY : UNITEAM SPORT
CREATIVE DIRECTION : Ludovic BLACHE
CREATIVE ASSISTANT : Ludovic VASSEUR

PRODUCER : AC3 STUDIO & HIGHLAB
PROJECT MANAGER : Etienne LANAUD
HEAD OF DEVELOPEMENT : Felix ARGUILLERE
DEVELOPER : Remi GROSSON
ARTISTIC DIRECTION : Greg GEMINIAMI
SOUND DESIGNER : Nicolas ZUBER
3D ARTISTS : Nicolas RUFFAUT, Fabien CAZENABE, Florent LABAS, Gregory GEMINIANI, GEOFFREY VITALE
FX ARTIST : Hugo LEFEBVRE
COLOR GRADING & 360° EDITING: Clara LUNATI, Fabien CAZENABE

  • Client : Perrier
  • Agency : Uniteam Sport
  • Location : Roland-Garros, Paris
  • Date : May 21 – June 5, 2016
  • Task : Modelisation, Animation, Lighting, Shading, Development, Storytelling & Experience designing