To celebrate the release of their new SUV, Ford decided to help people answering the question : » Which Ford KUGA are you ? »
First of all, the participants need to answer a 3-questions-test on tablet to see which of the 3 new Ford KUGA is made for them.
After that, Ford offered them to enjoy an amazing VR experience matching with their personality! Without moving from Paris!
Therefore, we designed 3 tailor-made VR experiences :
- An impressive and peaceful hot-balloon flight
- An intense free-ride ski downhill
- A mind-blowing parachute jump
For the operation, was installed in the middle of Gare de Lyon during 15 days. We have set up 3 Oculus Rifts to enjoy the VR experiences.